Serbia welcomes summer not just with balmy weather and the fragrant scent of blooming linden trees, but also with a rapidly growing tourism trend that artfully combines nature and luxury: glamping. This innovative form of travel attracts those who want to immerse themselves in the beauty and tranquility of the outdoors without sacrificing the comforts and conveniences of upscale accommodations. While glamping has been embraced worldwide for several years, Serbia is quickly positioning itself as the Balkans’ foremost destination for elegant outdoor retreats that blend adventure, relaxation, and sustainability.
Across the country’s richly varied landscapes—from the rolling vineyards and dense forests of Fruška Gora to the pristine mountain ranges of Zlatibor—glamping locations are emerging as vibrant additions to Serbia’s tourist map. What makes these sites especially appealing is their thoughtful integration into the natural environment, ensuring visitors experience the raw beauty of the surroundings without disturbing the delicate ecosystems.
Closer to the capital, the Kosmaj area has become a favored weekend escape for city dwellers seeking fresh air and serenity. Kosmaj is not only abundant with diverse flora and fauna but is also recognized as a Protected Area of Exceptional Features. This legal protection ensures that construction and development are carefully managed to preserve the region’s natural charm, tranquility, and resources. Glamping sites here offer an immersive experience amidst unspoiled forests and gentle hills, making it possible to disconnect from urban life and reconnect with the rhythms of nature.
Further west, the mountainous landscapes of Zlatibor, Tara, and Mokra Gora Nature Park provide crisp mountain air alongside stylish glamping accommodations. Guests can choose from dome tents with panoramic views, wooden cabins with private jacuzzis, spacious tents furnished with king-sized beds, or whimsical treehouses nestled among the treetops. These accommodations provide a perfect blend of rustic charm and modern luxury. Beyond the physical comforts, many of these locations offer enriching activities such as yoga sessions on sun-drenched meadows, forest meditation, star-gazing wine dinners, and mornings awakened by the chorus of birdsong.
Glamping in Serbia goes beyond a mere trend; it is intrinsically linked to principles of sustainable tourism and responsible travel. This model blends high-end hospitality with environmental stewardship and complements sectors such as traditional camping, ecotourism, wellness, and outdoor sports. Many of Serbia’s glamping sites operate with a focus on sustainability—utilizing renewable energy sources like solar power, building with locally sourced and eco-friendly materials, and encouraging guests to adopt environmentally conscious habits during their stay.
Visitors are often invited to recycle, choose natural personal care products, savor regional delicacies made from locally sourced ingredients, and participate in activities that promote harmony with nature. This conscientious approach ensures that tourism supports rather than harms the environment, making it possible to protect Serbia’s stunning landscapes for future generations.
This commitment to sustainable rural development also brings significant economic benefits. By attracting tourists who seek authentic and environmentally friendly experiences, glamping generates income for local communities, creating jobs and fostering small business growth. Recognizing this potential, the Serbian Chamber of Commerce established the Group for Camping, Glamping, and Outdoor Tourism in early 2025. This initiative aims to raise Serbia’s profile as a premier destination for nature lovers and active travelers, promoting outdoor tourism as a comprehensive experience.
Serbia’s camping and glamping infrastructure is evolving rapidly. Currently, there are 38 registered campsites across the country, with the number of glamping locations steadily increasing each year. Demand is rising not only domestically but also internationally, particularly among visitors from Germany, Austria, the Netherlands, and the Nordic countries, where outdoor lifestyles and nature tourism are deeply ingrained in the culture. To meet these diverse interests, many sites now offer additional amenities such as designated camper zones, marked hiking and cycling trails, dedicated yoga spaces, and educational workshops that explore the local environment and heritage.
This expansion creates a harmonious synergy between glamping and traditional camping, resulting in a broad, inclusive tourism portfolio. Serbia is fast becoming a go-to destination for those who want to combine adventure and comfort. Visitors can engage in hiking, kayaking, birdwatching, and trekking tours, knowing their accommodations are comfortable, safe, eco-conscious, and tailored to a wide range of preferences.
In an era dominated by digital connectivity and fast-paced lifestyles, many travelers seek a reprieve from screens and urban noise. Glamping offers a perfect balance: the chance to immerse oneself fully in nature without sacrificing luxury; to find tranquility without boredom; and to experience comfort that is environmentally responsible and free from concrete confines.
Glamping in Serbia is more than just an accommodation choice—it is a lifestyle and philosophy. It offers guests the opportunity to rediscover the simple joys of life: waking up to breathtaking mountain views, basking in the peaceful silence of ancient forests, or relaxing beside gently flowing rivers. It invites a return to balance, connection, and wellbeing.
This summer, travelers looking for a unique and meaningful escape should consider trading the traditional hotel for a night under the stars. Serbia awaits with open arms, offering a perfect harmony of natural beauty, cultural richness, and luxurious comfort beneath its expansive skies.
