She is dedicated to promoting Turas as a premier destination for both domestic and international travelers, ensuring memorable guest experiences.
Turas Hotels is a distinguished luxury hospitality group renowned for its portfolio of properties along Scotland’s iconic A9 tourist corridor. With recent acquisitions such as the Cairngorm Hotel in Aviemore, Turas is committed to expanding its footprint in Scotland’s Highlands while attracting both domestic and international markets.
What are Turas Hotels’ current expansion plans within the luxury hospitality market, and which new regions or properties are being prioritized for development?
With the recent rebrand to ‘Turas’—meaning ‘journey’ in Gaelic—how has newly appointed Head of Marketing, Jennifer Macdonald-Nethercott, with her 25 years of experience in the Highlands, influenced the brand’s refreshed identity and strategic direction?
What initiatives are being taken by Turas Hotels to strengthen its footprint in the UK market, particularly in key domestic travel hubs?
Turas Hotels operates a portfolio of properties strategically located along Scotland’s A9 tourist corridor, including the Cairngorm Hotel and the Boat Country Inn in the Cairngorms National Park, the Seaforth Restaurant in Ullapool, the Glen Mhor Hotel and Uile-bheist Distillery and Brewery in Inverness, and McKays Hotel Bar and Restaurant in Pitlochry. To strengthen our footprint, particularly within this key domestic travel region, Turas Hotels is streamlining critical business functions such as recruitment, HR, sales, and accounts. This centralisation aims to empower general managers to focus more on enhancing customer experience and quality at their respective properties. The comprehensive rebrand and the introduction of the Turas Rewards loyalty program are also key initiatives designed to reinforce their market position and appeal to domestic travelers within Scotland.
What strategies is Turas Hotels employing to attract a greater number of international travelers and broaden its global appeal?
While these elements contribute to broadening their appeal, we are also activity attending trade shows to meet international buyers and build relationships to showcase what we can offer the international visitor.
How significant is the meetings and events sector to Turas Hotels’ overall business strategy, and what enhancements are being made to better serve corporate clients and event organisers?
The meetings and events sector is part of Turas Hotels’ offerings, and with a newly created Central Reservations Team who’s ability to organise itineraries that include stays at multiple Turas Hotels, visits to the Uile-bheist Distillery, or dining at the Seaforth Restaurant gives the corporate booked one contact to organise their whole trip. With events the hotels all have dedicated event spaces that can be used to create unique experiences from corporate away days, staff incentives to weddings.
Can you highlight any recent sustainability initiatives or partnerships Turas Hotels has introduced to promote environmental responsibility across its portfolio?
In response to the growing demand for eco-conscious travel, what specific sustainability practices are being adopted by Turas Hotels to create more environmentally friendly accommodations?
How is Turas Hotels utilising technology and innovation to improve the guest experience and drive operational efficiency across its properties?
Turas Hotels is leveraging technology indirectly through the streamlining of critical functions like recruitment, HR, sales, and accounts. This centralisation aims to improve operational efficiency by freeing up general managers to focus on guest experience and quality. The introduction of the Turas Rewards customer loyalty scheme also implies the use of a technological platform.
In terms of operational efficiency an new online rota scheduling system has been introduced to manage staff costs, an online ordering system to control overall costs across the group and centralised buying.
