Medical and health tourism is on an upward trajectory, with increasing demand globally. This dynamic sector is set to take center stage at ITB Berlin 2025, the world’s largest travel trade show, held at the Berlin Exhibition Grounds from 4 to 6 March. The Medical & Health Tourism Pavilion, now located in Hall 4.1, will showcase cutting-edge services, treatments, and wellness solutions from top-tier exhibitors worldwide.
Global Exhibitors Showcasing Innovation
The Medical & Health Tourism Pavilion will bring together a diverse array of industry leaders, including clinics, hospitals, tourism boards, and wellness destinations. Visitors can explore offerings from the Croatian Chamber of Economy, leading medical travel providers, and clinics from Germany and Turkey, such as Kliniken Maria Hilf Mönchengladbach. Additionally, esteemed international organizations, including the European Historic Thermal Towns Association (EHTTA), the European Spas Association (ESPA), and the Health Tourism Industry (HTI), will be present.
The exhibition space will also feature a dedicated networking lounge, providing professionals with opportunities to connect, collaborate, and discuss emerging trends in medical and health tourism.
A Comprehensive Programme of Expert Discussions
At the Medical & Health Tourism Stage, an engaging lineup of presentations, expert panels, and product launches will take place daily from 10 a.m. to 5 p.m. Trade visitors, industry buyers, agencies, and media representatives will gain insights into best practices in medical tourism, covering key topics such as ‘Thermal Destinations Facing Climate Change and Sustainability’ and the evolution of wellness trends.
Düsseldorf’s Role in Medical Tourism
As medical tourism gains traction, Düsseldorf is emerging as a key player in the industry. Dimitri Belov, head of Health Marketing at Düsseldorf Tourismus GmbH, will share the city’s strategies in positioning itself as a medical travel hub. His session will provide valuable insights into how destinations can attract health-conscious travelers through tailored services and specialized healthcare facilities.
Keynote Speech: The Future of Medical Tourism
Prof. Diana Cuevas, president of the World Council for Medical Tourism, will deliver an inspiring keynote on the integration of medical tourism into the global hospitality landscape. She will discuss how the sector is evolving to meet the needs of international travelers seeking high-quality healthcare services combined with premium travel experiences.
Bulgaria’s Push for Luxury Wellness
Bulgaria is reinforcing its reputation as a leading destination for luxurious and affordable wellness experiences. Miroslav Borshosh, Bulgaria’s Minister of Tourism, along with Dr. Siyka Katsarova, president of the Bulgarian Union of Balneology and Spa Tourism, will outline the country’s strategic approach to enhancing its spa and wellness tourism sector. Their insights will shed light on how Bulgaria is leveraging its natural resources and cultural heritage to attract international visitors.
Exclusive Media Events
Accredited journalists attending ITB Berlin 2025 will have access to exclusive industry insights. The Medical & Health Tourism Pavilion will officially open on 4 March at 12:30 p.m., followed by the Medical & Health Media Reception, sponsored by Visit Düsseldorf. This exclusive networking event provides media representatives with the opportunity to engage directly with key stakeholders, explore the latest trends, and gain first-hand knowledge from experts.
Conclusion
With a robust lineup of exhibitors, expert discussions, and exclusive networking opportunities, ITB Berlin 2025 is set to be a landmark event for the medical and health tourism industry. As demand continues to grow, this global platform will highlight the latest innovations and developments shaping the future of medical travel, wellness retreats, and healthcare tourism worldwide.
