The United States continues to evolve as a vibrant destination for global travelers, unveiling a wealth of new experiences, infrastructure, cultural milestones, and entertainment offerings for 2025 and beyond. Brand USA, the public-private partnership charged by the U.S. government with promoting international tourism, invites visitors worldwide to discover what’s new and exciting across the country—from bustling cities to scenic national parks, historic landmarks, and emerging travel hubs.
This dynamic landscape is supported by the U.S. Department of Commerce’s National Travel and Tourism Office (NTTO) and the National Park Service, which provide vital data and stewardship ensuring tourism growth aligns with sustainability and cultural preservation.
In 2025, travelers can look forward to new and improved access points facilitating exploration of the U.S.:
The United States’ culinary scene continues to grow in diversity and acclaim:
Sporting events are significant drivers of tourism and economic activity, supported by agencies like the U.S. Travel Association and local tourism offices:
Brand USA showcases a range of new attractions:
Several new hotel openings in 2025-2026 will enhance visitor experiences:
Wellness tourism grows with new offerings like:
Key cultural institutions debut or reopen:
As the United States welcomes travelers in 2025 and beyond, Brand USA’s extensive array of new airports, attractions, culinary destinations, cultural experiences, and sporting events offers something for every type of visitor. Supported by federal and state tourism agencies, infrastructure projects, and heritage programs, these developments ensure that the U.S. remains a leading global destination with a constantly evolving landscape of discovery.
Travelers can explore these opportunities while enjoying the rich history, diverse culture, and natural beauty that make America uniquely inviting.
