Amadeus, a pioneering travel technology firm, and Saudia, Saudi Arabia’s flagship airline, have announced the renewal of their distribution partnership. This enhanced agreement emphasizes the global implementation of the New Distribution Capability (NDC) content, a key component in Saudia’s ongoing transformation.
Beginning in the first quarter of 2025, Saudia plans to introduce its NDC-based content, granting travel sellers access to an expanded portfolio of airline products and services. This rollout will feature dynamic pricing and advanced personalization options, aimed at improving the overall passenger experience with Saudia. Utilizing Amadeus Altéa NDC, the integration of this content into the Amadeus Travel Platform is expected to be smooth, ensuring that travel sellers around the world benefit from a streamlined, transparent, and efficient service process.
Saudia is committed to evolving into a comprehensive retail entity, with a strategic focus on reshaping every facet of its operations to prioritize traveler needs. This commitment is underscored by its recent adoption of Amadeus Nevio, aiming to fulfill its visionary goals.
